What is Local Search Engine Optimization?
Most small business owners do business within your local communities. In order to maximize exposure within your local market, it takes time and a well though out strategy.
- Profile building on local internet directory sites such as Yellowpages.com, Superpages.com, Merchantcircle, HotForg.com, and Yelp.com.
Local (SEO) is the process and techniques of improving the volume or quality of traffic to your company’s web content via “natural” or “organic” search results geographically on search engines such as Google, Bing and Yahoo.
Web content includes not only your company’s website, but also blogs, pictures, videos, articles and press releases.
Optimization involves making pages readable to search engines and emphasizing key topics and keywords related to your content. Basic structures may include website page design, inbound link building, site structure and off-page criteria.
Before web content (video, blogs, websites, pictures, social media posts) can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition and deciding which keywords can be best supported with quality content.
Local SEO refers to the process of optimizing your web content for your particular city or geo-graphic location. Within this process, building profiles and creating local listings on numerous local online directories (Yellowpages.com , Merchant Circle, Hotfrog.com) become a key component of driving inbound links and awareness within the local community.
Benefits of Local Search Engine Optimization
- Increased Revenue
- Increased lead generation
- Competitive Advantage
- Increased Visitor Numbers
- Reach & Awareness
End Goal: To eventually achieve 1st page placement on the major search engines such as Google, Bing and Yahoo, or a combination of the three.
Since the primary goal of a local search engine optimization campaign is to drive more traffic to a company’s website and web content, ROI will be determined based on actual traffic metrics for each keyword.
If the goal is to generate more leads in the form of email addresses, you will be notified of subscriber lists each month. If the goal is to generate phone calls, companies will be able to track the phone calls using unique call tracking numbers if desired.
Local Search Engine Optimization Strategy
How does it work?/What’s included?
Step 1: Consultation
This is the most important critical step in search engine optimization. An New Line SEO consultant will sit down with each company and define its goals and determine which keywords are most important to each business client.
Step 2: Keyword Research
Once the consultation has been completed, an extensive keyword research process will take place. This will dictate the entire Local SEO process from start to finish.
Step 3: Competitive Research
This step is crucial to determining who is already being ranked for your local area of business and determines what strategy will be implemented in order to surpass your competition in search engine rankings.
Step 4: Profile building
Each month New Line SEO will be building 5 different online local directory profiles in order to drive awareness and inbound links. Each profile will be optimized effectively for specific keywords generated in consultation process.
Step 5: Reporting
Monthly reports will be sent via email to specified contact person within the company in order to monitor the progress of the local search engine optimization campaign. Each ranking for each keyword will be monitored and tracked every month. Traffic reports for each keyword will also be analyzed and sent to clients on a monthly basis to determine success of optimization campaign.